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Paris Hilton Launches Pet Grooming Collection Sold Online at Chewy

Developed by Kira Labs, the collection offers grooming solutions that pamper pets at home.

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By: Melissa Meisel

That’s hot! Paris Hilton, through her next-gen media and lifestyle company 11:11 Media, is launching her first pet grooming collection developed by Kira Labs.

The products are sold at pet retailer Chewy.

Made in the USA with high-quality ingredients, Paris Hilton’s pet grooming collection offers gentle and effective grooming solutions that pamper pets at home.

“We were honored to develop this line of products with Paris Hilton who is known for her affinity for pets,” said David Rosen, founder & CEO of Kira Labs. “In creating this line of unique formulations with her, we ensured the clean formulas provide a full, pampering regiment at home at an affordable price.”

There is a significant opportunity in the pet grooming industry with Hilton’s ability to influence consumer purchases and drive sales, officials said.

The Collection

The Paris Hilton Pet Grooming line offers 20 SKUs, priced from $15.95 to $17.95, providing a complete grooming experience with options for every pet’s needs:

Fragrance-Free Collection – For sensitive pets, this collection includes a fragrance-free shampoo, pre-blowout treatment, paw repair cream, silken serum and no-rinse shampoo.

Shampoo Collection – Six shampoos are available, featuring five signature scents — lavender, cucumber melon, apple blossom, bergamot and sweet pea & vanilla — plus a fragrance-free option.

Odor Control Sprays – Keep pets fresh between washes.

No-Rinse Shampoos – For waterless cleaning, this range includes six no-rinse shampoos with a foaming pump, available in five signature scents and a fragrance-free formula.

Every product is vegan, sulfate-free, vet-recommended and paraben-free.

For more on the pet care category, click here.

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